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Closed Loop Marketing Architecture Blueprint

Closed Loop Marketing Architecture

Process Blueprint and eBook


Closed Loop Marketing is a continuous process to engage customers, drive conversions, and track results across the marketing and sales process.  The Closed Loop Marketing Architecture is a reference blueprint describing the stages of closed loop account-based marketing and inbound marketing programs.

  • Build a 360 Degree Customer View. Harmonize data to gain customer insights and tailor communications for maximum engagement and conversion.
  • Integrate Your Technology Stack: Use modern technology platforms, data and processes to integrate campaigns and programs.
  • Track Results End to End. Close the loop between marketing and sales and understand the total revenue impact on the marketing and sales funnel.