Closed Loop Marketing Architecture
Process Blueprint and eBook
Closed Loop Marketing is a continuous process to engage customers, drive conversions, and track results across the marketing and sales process. The Closed Loop Marketing Architecture is a reference blueprint describing the stages of closed loop account-based marketing and inbound marketing programs.
- Build a 360 Degree Customer View. Harmonize data to gain customer insights and tailor communications for maximum engagement and conversion.
- Integrate Your Technology Stack: Use modern technology platforms, data and processes to integrate campaigns and programs.
- Track Results End to End. Close the loop between marketing and sales and understand the total revenue impact on the marketing and sales funnel.